Category News

ShopTalk 2026 Event Calendar

Beyond the Mandalay Bay convention floor, the real deals at Shoptalk 2026 are happening at these curated side events. Verified links, times, and hosts — no fluff. RTM Nexus Picks: If you only hit a few events — prioritize smaller…

Why The CMO Role is Being Rewritten in Real Time

The chief marketing officer role is undergoing one of the most significanttransformations in modern executive history—and many organizations still haven’tadjusted to the reality of it. For decades, marketing was evaluated primarily on creativity, messaging, and reach.Campaigns launched. Awareness rose. Awards…

Customers Don’t Leave Brands. They Stop Caring About Them

Churn is one of the most misunderstood concepts in business. When customers leave, companies instinctively look for transactional explanations:price, competition, convenience. Those factors matter—but they are rarely the rootcause. They are the final excuse, not the original reason. Long before…

Luxury Isn’t About “More” Anymore, It’s About Less

Luxury has changed, even if many luxury brands haven’t. For decades, luxury was defined by accumulation: more features, more options, morevisibility, more exclusivity layered on top of itself. Luxury meant abundance andaccess—something visibly scarce and deliberately elevated above the ordinary.…