The familiar elements of the business world have given way to a turbulent, unpredictable marketplace. For executive leadership, the notion that customers will simply materialize if you “build it” is now a relic of the past. The reality is that…
In an age where a logo change at Cracker Barrel can dominate the news cycle, it’s a fascinating—and sometimes frightening—reminder of how quickly a company can find itself under intense scrutiny in the digital world. Yet, if you look deeper…
Remember Y2K? Or the initial apprehension that surrounded the rise of social media? Each technological wave brought with it a palpable fear of the unknown – concerns that shook businesses and individuals alike. Now, it seems our collective attention has…
The old adage, “any PR is good PR,” is a relic of a bygone era. In today’s hyper-connected, instantly reactive digital landscape, this notion is not just outdated; it’s dangerous. While a crisis might indeed thrust a previously unknown company…